Ron San Felipe
rsanfelipe [at] gmail [dot] com
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S K I L L S _ S U M M A R Y
Self-starter with strength in optimizing and automating production processes. Experience in working with broad range of clients and budgets. Versed in all phases of the print and web design processes. Work well in team environment or independently with minimal supervision.

Proficiency in:

• ideation	• quick sketching	• mock-ups
• PhotoShop	• Illustrator	• Flash
• HTML	• CSS	• Dreamweaver
• InDesign	• Google Analytics	• color correction

E X P E R I E N C E

Graphic Designer
LetsTalk.com
San Francisco, CA
March 2005 to present
Design and create standard and rich media banners for online advertising initiatives. Conceptualize and build text and html emails for base marketing campaigns. Plan, build and manage landing pages to support online marketing efforts. Coordinate with marketing and engineering teams to accomplish design goals. Manage user interface and graphics for co-branded sites. FTP files to production and test servers. Design and create collateral materials with print ready files for internal and co-branded marketing initiatives. Formulate UI strategies for optimizing customer buy flow to promote sales. Work closely with engineering and development teams to adjust features and widgets for co-branded sites. Key player in high profile fulfillment project involving the fifth largest cellular carrier in the nation. Managed UI and graphics to seamlessly integrate Alltel.com corporate site with LetsTalk.com's fulfillment site, ShopAlltel.com. Designed basic look and feel for Walmart mobile phone site, walmart.letstalk.com. Collaborate with engineers in the implementation of new designs/UI using CSS and HTML templates.

Designer/Co-Owner
Fatlace LLC, fatlace.com
March 2000 to present
One of three partners for Fatlace, an online lifestyle magazine with a physical store. Design shoes and clothing line. Maintain evolving brand styling. Create and maintain industry contacts for collaborative business ventures. Editor and photographer for daily news and lifestyle blog.

Prepress Technician
Essence Printing, South San Francisco, CA
February 2004 to March 2005
Liaison between client and creative team. Design collateral materials for company initiatives and clients Scan and color correct film and digital files for print. Flight check files for sales team. QC and proof read jobs. Manage multiple projects under the strictest deadlines. Output various levels of color proofs. Track jobs from start to completion. Perform press checks to ensure colors meet company standards. Archive files, assets and logos utilizing company back up system. Train and manage new hires on color correction and prepress procedures.

Assistant Graphic Designer
Gap Inc. San Francisco, CA
February 2003 to February 2004
Responsible for development of graphics for daily intranet site reaching 37,000 employees. Create source art and self-generated art, gif and jpeg graphics for all facets of website. Work with writers and editors to develop design solutions. Responsible for creating graphics for external website, gapinc.com. Create flash and jpeg graphics for online pressroom and assist in production. Provide graphic support for company meetings and events including slides for executive presentations.

Digital Artist
Gap Inc. Direct, San Francisco CA
January 2000 to February 2003
Teamed up with digital photographers to ensure quality assets for company website. Worked with art directors to digitally retouch and color correct images, utilizing Photoshop and color calibrated monitors. Designed and updated web pages with creative team. Tracked and uploaded completed assets to pre-stage servers. Validated site prior to launch and shared best practices with business partners to improve efficiency and quality. Interviewed and trained new hires and contractors.

Prepress Operator
Extreme Graphics, Burlingame CA
March 1996 to August 1996
May 1999 to December 1999
Prepared documents for film output by using color correction, drum scanning and trapping. Designed Quark layouts for brochures, ads, magazines, posters, invitations, CD's and instruction manuals. Created logos for business cards and letterheads working within corporate identity and target market requirements. Developed collateral materials to support company-wide initiatives. Assembled match prints and color keys in the proofing department.

Graphic Designer
Meccagraphics, Burlingame CA
September 1996 to November 1999
Designed collateral materials for special event promoters and producers. Developed graphic design for CD's and logo design for customers. Designed and produced vinyl graphics for signage. Assisted with maintenance of company website.

Production Artist
University Games, San Francisco, CA
January 1999 to May 1999
Created prototypes of toys and games for toy fairs and photo shoots. Built and painted displays for trade shows. Assisted in the ideation for new products and package design.

E D U C A T I O N
San Jose State University: B.A. | Industrial Design
Graphic Arts Institute: Flash Certification

I N T E R E S T S
shoe designs, marker and computer rendering, golf, drifting, rock climbing, snowboarding and motor sports

R E C O G N I T I O N
Web Marketing Association’s 2003 WebAward Competition: Standard of Excellence Award for gapinc.com